Social Media Content Creator

Social Media Content Creator

Location: Grand Rapids, MI

Department: Camping World Brand Marketing

Reports To: Video Product Expert

Job Type: Full-Time

Job Overview:

We are seeking a passionate, driven and adaptable creative to join our content team as a Social Media Content Creator. We need a creative powerhouse to work closely with our Video Product Expert to showcase RV’s, educate, and provide value to our viewers. The ideal candidate will be responsible for creating content from concept to finished product for both organic and paid social media. They will assist in promoting company initiatives in an authentic and engaging way to create impactful content across all social media platforms.

Key Responsibilities:

• Concept and Ideation: Develop innovative content ideas that align with Camping World’s brand and resonate with our audience.
• Filming: Travel to various events, dealerships, manufacturers, and content shoots (up to 70% of the time) to produce engaging and authentic social content.
• Production Planning & Prep Develop shot lists, storyboards, and visual scripts for high-effort videos. Assist in organizing shoots, prep RV’s, and work with dealerships to ensure smooth video shoots.
• Editing: Bring your creative vision to life in a timely manner, utilizing Adobe Premiere Pro and the most up-to-date editing styles and techniques.
• Project & Calendar Management: Work with on camera talent to plan quarterly shoot and travel calendars to create a streamlined deliverable process.
• Event & Team Support: Be a reliable right hand during shoots and events. Whether it’s wrangling props, sweeping RV’s or hyping up our talent and partners.
• Collaboration: Work closely with the social team to integrate content into the publishing plan.
• Analytics: Be receptive to content performance across platforms, making data-driven adjustments to improve engagement and reach.

Qualifications:

• Travel: Ability to travel up to 70% of the time, occasionally with less than a week notice.
• Self-Sufficient: Work independently with minimal supervision, executing content creation concepts identified by you, the Video Product Specialist and the social team in a timely and organized manner.
• Adaptable: Willingness to wear many hats and adapt quickly to shifting needs and weather.
• Experience: Proven content creation experience for a brand or creator. A strong portfolio of past work is required.
• Skills: Create audience-first content, with an awareness of current trends and discernment to determine their relevance to the brand.
• Media Production: Experience in video production, including photography, filming, editing, and post-production processes.
• Creativity: Exhibit strong creative vision with the ability to execute innovative ideas and concepts that garner engagement and community growth.
• Positive, High-Energy Attitude: Be someone who can hype up the team, keep the creative juices flowing and make work fun while still delivering results.
• Technical Knowledge: Familiarity with technical aspects of media production. Working knowledge of basic video filming equipment and Adobe Premiere Pro is a must. Having a part 107 license is a plus, as is RV or camping experience.
• Social Media Savvy: Proficient in social media platforms, features, algorithms and identifying trends, with the ability to create content tailored to each platform’s audience.
• Team Player: Excellent interpersonal and communication skills with the ability to work collaboratively in a team environment.
• Time Management: Strong organizational skills with the ability to manage multiple projects and meet deadlines is a must.
• Education: Bachelor’s degree in Marketing, Advertising, Media Production, Communications, or a related field is preferred.